Introducing Stream’s Campaigns API

Stream has introduced its new Campaigns API, designed to simplify the process of sending personalized messages to large groups of users or channels. The API allows developers and businesses to send messages directly to user lists for smaller groups or utilize Segments for more targeted campaigns based on user-defined criteria. This tool enables the creation of message templates and supports attachments and custom data to align with brand needs while offering functionalities like pausing, resuming, and ensuring no duplicate messages are sent. Users can monitor and update campaigns in real-time, and the API supports webhook events for additional in-app engagements. The Campaigns API is now available on the Stream Chat API, and developers are encouraged to explore the documentation and provide feedback to the Stream team.