How To Improve Virtual Meetings: A Guide for Product Managers

Skype, launched in 2003, had a significant head start in the enterprise video communications space but was surpassed by Zoom, which soared from 10 million daily users in December 2019 to 200 million by March 2020. Zoom's rapid rise is attributed to its features tailored for professional use, such as breakout sessions, meeting transcripts, polling, and the ability to host up to 1,000 participants, making it well-suited for the sudden surge in remote work during the COVID-19 pandemic. To succeed in the competitive video conferencing market, companies should prioritize understanding user needs through feedback and data analysis, streamline user experience with intuitive design, ensure product reliability with robust infrastructure, and enhance collaboration features using third-party APIs for quick feature integration. These strategies not only improve user engagement and satisfaction but also position a tool to become a market leader by effectively addressing the evolving demands of virtual communication.