How the Boys & Girls Clubs of America Encourages Online Engagement with In-App Chat
Blog post from Stream
The Boys & Girls Clubs of America (BGCA) developed the MyFuture online platform to support its 4 million members during the pandemic, offering educational and entertainment content. To enhance engagement, they integrated a chat solution using the Stream Chat API, which provides AI moderation features and easy integration via Stream's Angular SDK. The chat functionality allows for dynamic participation in live events, maintaining a safe space with customized block lists to prevent inappropriate language. Notable events include a Virtual HBCU Battle of the Bands and various educational programs. Future plans involve larger events featuring high-profile celebrities to further boost engagement, such as a collaboration with the NFL. The in-app chat solution has been crucial for facilitating interaction and participation, achieving significant success with minimal in-house engineering resources.