How Stream Chat Helped Freeman’s New Virtual Event Platform Go To Market Fast

Freeman, a global leader in the events industry, quickly adapted to the shift from in-person to virtual events during the COVID-19 pandemic by developing a virtual event platform, OnlineEvent®, which required robust chat functionality to support audience interaction. To meet this need, Freeman integrated Stream Chat using the React SDK in just three weeks, ensuring rapid integration, scalability, security, and single sign-on capabilities. Over time, Freeman has expanded to include features such as direct 1:1 chat, moderating block lists, and customizing the UI to align with its brand. The integration has been successful, providing reliable performance and enhancing attendee engagement during virtual events. Freeman continues to focus on evolving its platform to support hybrid events, which combine both virtual and in-person components, thereby maintaining deep engagement and optimizing event ROI for customers.