How Hudl Transformed Its In-App Community with Stream Chat

Hudl, a leader in sports technology, has significantly advanced its platform by integrating Stream's Chat API to enhance its social and communication features, particularly during peak seasons like American football in the fall. This move addressed challenges such as scalability and diverse user needs, from athletes and coaches to parents and fans, requiring a robust system for seamless interaction and strict safety protocols, especially for minors. Previously reliant on an in-house messaging solution, Hudl opted for Stream due to its scalability, developer-friendly SDKs, customization options, and effective moderation tools, which proved more financially viable long-term. The integration was achieved swiftly despite a new team unfamiliar with React Native, thanks to comprehensive support and documentation from Stream, allowing Hudl to avoid user attrition and even increase engagement with features like message reactions and Giphy integration. Looking forward, Hudl plans to expand its use of Stream's capabilities, focusing on moderation, exploring generative AI technologies, and integrating video content more deeply into the chat experience. This partnership exemplifies the strategic advantage of collaborating with specialized service providers to enhance user experience and support growth.