How Benzinga Pro Supports a Finance Community with Stream Chat

Benzinga, a financial media company based in Detroit and founded in 2010, integrated the Stream Chat API into its Benzinga Pro platform to replace its unreliable in-house chat solution, driven by the need for a scalable and feature-rich chat functionality for its growing community of over 5,000 day traders. This decision was influenced by the necessity to support rapid subscriber growth and the importance of a seamless chat experience for users who rely on Benzinga's tools for real-time market updates and trading insights. The integration was completed within two to three months using Stream's React SDK, allowing Benzinga to enhance its platform with reliable chat features directly embedded into the main application, fostering an engaged community where users can share trading ideas and receive mentorship. Benzinga's emphasis on customization, including features like tickerization, has allowed them to maintain a competitive edge while keeping costs low, and the successful integration of Stream has enabled the company to focus on building its core product and community rather than the underlying chat technology.