Engage & Elevate: San Francisco Event Recap
Blog post from Stream
Engage & Elevate explored the evolving landscape of in-app community building, focusing on the challenges and opportunities of developing vibrant digital communities. Industry leaders, including former Twitter CEO Dick Costolo and Nextdoor Co-Founder Nirav Tolia, discussed strategies for addressing diverse community needs, the role of AI in enhancing user interaction, and the importance of nuanced moderation. They emphasized the symbiotic relationship between user feedback and innovation, advocating for collaborative approaches to product development. Alternative monetization avenues beyond advertising, such as e-commerce and subscriptions, were explored to enhance user engagement and create additional revenue streams. The panelists also addressed the intricacies of chat-based communities, highlighting the importance of engineering resilience and preparedness to scale for success. By analyzing user engagement metrics, platforms can balance short-term engagement with long-term retention to foster inclusive online communities. The event concluded with a demonstration of Stream's newly released Video and Audio API, showcasing the company's commitment to advancing digital communication.