Crunchbase Adds Real-Time Updates with Stream’s Activity Feed API

Crunchbase, a leading provider of private-company prospecting and research solutions, sought to enhance its platform by integrating Stream's activity feed API, aiming to offer a customizable, low-latency news feed that could deliver real-time updates on important events like funding announcements and IPOs. This integration, completed in just two months, significantly boosted user engagement, with over half of Crunchbase's registered users interacting with the activity feed per session. The move was driven by the need to provide timely updates to salespeople and business development customers, as the existing in-house solution only supported daily notifications. Stream's feed API was chosen for its ability to handle large-scale data and provide a custom ranking function, ensuring high-value updates are prominently featured. This integration has not only increased user engagement but also reinforced Crunchbase's position as a vital business tool, enabling users to monitor and act on crucial business developments promptly.