All-In-One Investment App Pluang Builds Engaged Community with Stream Chat

Pluang transitioned from using Telegram groups to an in-app messaging solution to enhance the user experience for its investment community, ultimately choosing Stream Chat API and React SDK for its scalability, reliability, and rich feature set. This new solution increased Pluang's chat user engagement rate and facilitated a more seamless integration with their Salesforce CRM, thanks to Stream's comprehensive documentation and dedicated customer support. The integration allowed Pluang to create a more centralized and customizable platform, engaging users in a social and active way with features like message reactions, threads, and in-app moderation to maintain security and focus. The implementation of Stream Chat resulted in a significant increase in user engagement, doubling the time spent within the app and boosting in-app conversions, with Pluang's team expressing satisfaction with Stream's performance, customization options, and cost-effectiveness.