70% of Apps Double User Engagement With Stream

Stream's survey on the impact of its Chat API reveals that integrating in-app messaging significantly enhances key app metrics such as user engagement, satisfaction, and retention. Customers, ranging from startups to enterprises, reported that after implementing the Stream Chat API, they observed a twofold increase in user engagement and satisfaction, which in turn improved conversion rates and daily active users. The survey highlights that 70% of customers experienced enhanced user engagement, and 76% saw increased user satisfaction. Additionally, 45% of users noted a substantial improvement in retention rates, an area traditionally challenging to influence positively. Many customers, 66%, chose Stream Chat to add in-app messaging quickly, recognizing the necessity of such features to remain competitive and preferring to allocate engineering resources to developing unique app features. The survey underscores Stream's commitment to providing scalable API and SDK solutions that drive quantifiable improvements in app performance.