5 Pixar-Inspired Storytelling Tips for Product Managers
Blog post from Stream
Product managers play a crucial role in shaping product development by effectively communicating the "what," "why," "how," and "so what?" of a product through storytelling, a skill emphasized by Uber's Senior Product Manager, Divya Anand. Drawing inspiration from Pixar's storytelling techniques, Anand highlights the importance of making the audience care by creating relatable customer personas, presenting high stakes to maintain engagement, building credible narratives to earn trust, and continuously revising stories to identify product differentiators. Moreover, starting with the end in mind ensures that the story aligns with key business objectives and metrics, thus guiding product strategies and fostering collaboration among stakeholders.