Hacktoberfest is an international online festival held every October to promote Open Source Software, where participants can contribute to projects on GitHub and potentially earn rewards like a t-shirt or the option to plant a tree, provided they have four pull requests accepted. Strapi, an open-source project, actively participates in Hacktoberfest and encourages both seasoned contributors and newcomers to join by offering issues labeled specifically for the event, allowing for a wide range of skills to be applied. Participants can register through GitHub, track their pull request status via a dashboard, and access resources and guidance through Strapi’s community support on Slack and their forum. The event emphasizes the values of enjoyment, contribution, and learning, and Strapi aims to enhance the experience for first-time contributors by prioritizing certain issues for review and support throughout the festival.