Many tech organizations review their API documentation at the start of a new year, recognizing its role in both maintaining relevance and boosting revenue. Effective API documentation can attract new users and deepen engagement with existing ones, thus increasing monetization potential. For successful monetization, it's crucial to understand who makes purchasing decisions, often technical teams rather than executives, and to cater to their needs by offering comprehensive, accessible, and consistent documentation. Developers value clear, jargon-free docs that include resources like code samples, SDKs, and interactive features. While marketing principles can enhance documentation, aggressive sales tactics are discouraged. Encouraging developers to explore and utilize more of an API’s capabilities can lead to increased investment, emphasizing the importance of highlighting technical value, new features, and real-world use cases. Collecting feedback from current users and being transparent about costs can further enhance user satisfaction and loyalty, ultimately driving revenue growth.