In a podcast episode, Simon Alen from Solita discusses the dynamic field of API consulting, emphasizing the importance of strategy, design, and collaboration in developing successful APIs. He highlights the shift from a project to a product mindset, encouraging organizations to focus on building the right APIs that align with their goals rather than increasing the number of APIs. Simon stresses the critical role of product managers in ensuring APIs meet organizational objectives and cater to consumer needs. He advocates for creating a community of practice within organizations to foster collaboration and continuous learning among developers, analysts, and product owners, thus enhancing API development. For API consumers, building communities and providing guidance are crucial for effective API interaction. Success in API strategy extends beyond technical metrics, focusing on user experience and reducing cognitive load for developers. In consulting engagements, Simon begins with client interviews to understand their needs and establish a roadmap for API lifecycle management, demonstrating the evolving recognition of APIs' value and the necessity for strategic consulting.