How Miro Shipped AI Credits in Six Weeks and Cut Pricing Changes from Months to Days

Miro faced significant challenges with its monetization logic as the company grew, with disparate plan checks scattered across the codebase and entitlements embedded in application code, leading to difficulties in making changes and integrating new features like their AI-powered Innovation Workspace. The company was faced with a choice between continuing to build and maintain their entitlements infrastructure internally or adopting a specialized solution, ultimately choosing Stigg for its comprehensive capabilities, which not only met existing requirements but also anticipated future needs. Implementing Stigg's solution streamlined Miro's operations, consolidating all monetization logic into a single layer that integrated seamlessly with existing systems, enabling rapid deployment of new plans and features, and reducing engineering hours significantly. The transition allowed Miro to shift from complex, high-friction changes to routine configuration adjustments, enhancing their ability to adapt and scale efficiently. The story illustrates the benefits of leveraging specialized solutions to overcome the hidden costs of organic growth and the complexities introduced by advanced features like AI, ultimately allowing Miro to focus on innovation and scalability.

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