Guidde builds better pricing plans, using minimal R&D resources with Stigg
Blog post from Stigg
Guidde, a platform for creating how-to videos without requiring design or video editing skills, has partnered with Stigg to efficiently update and iterate their pricing plans to meet the needs of their expanding user base while conserving engineering resources. Previously, integrating with Stripe for their initial pricing model was time-consuming, taking three months and requiring 2-4 weeks for each subsequent change, hindering the team's ability to focus on product development. Stigg's integration allows Guidde to swiftly test and tweak their pricing models within minutes without involving the engineering team, freeing them to concentrate on product enhancements. This collaboration has enabled Guidde to experiment with different pricing strategies, such as trial versus reverse trial, resulting in better conversion rates, something that was previously unfeasible due to resource constraints.
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