Beyond Limits: Replatforming Webflow’s Monetization Infrastructure With Stigg

At Stripe Sessions 2025, Webflow's VP of Engineering, Utkarsh Sengar, and Stigg's CEO, Dor Sasson, shared insights on how Webflow transformed its monetization infrastructure to improve flexibility and scalability, sparking interest among SaaS leaders. Facing challenges as Webflow scaled towards $100M ARR, their existing system was strained, causing delays and inefficiencies in pricing updates and entitlement management. To address this, Webflow adopted Stigg’s developer-first monetization infrastructure, which simplified entitlement management, enabled usage-based billing, and empowered product managers to make pricing changes without engineering delays. This shift resulted in significant improvements in rollout times for add-ons and new pricing models, allowing Webflow to launch new features such as localization and bandwidth add-ons more efficiently. Stigg provided Webflow with a robust platform to support enterprise use cases and marketplace complexities, enabling them to focus on their core competencies while enhancing their monetization operations.

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