Why Kayak lets you pick your plane

Boeing's recent safety issues, including an emergency involving an Alaska Airlines flight and whistleblowers highlighting safety concerns, have led to increased consumer wariness and queries about aircraft models. In response, travel companies and platforms like Kayak have adapted to these concerns by promoting existing features that allow users to filter out Boeing planes from their travel bookings. This strategic move reflects Kayak's agility in addressing user sentiment by repositioning its aircraft filter feature to meet the growing demand for safer travel options. The decision to elevate this feature was driven by user engagement data, demonstrating Kayak's effective use of existing resources and data-driven strategy to enhance the user experience amid rising safety concerns.