Statsig's team eagerly prepared for April Fools by creating a humorous company-wide video and a surprise website modification led by Founder and CEO Vijaye Raji. Utilizing Statsig’s Feature Gates, the team internally tested a new version of their homepage, a process known as dogfooding, before publicly releasing it to ensure functionality and user experience. This internal testing strategy allowed them to manage potential issues and assess the effectiveness of the changes. The update included an announcement banner linking to a playful element, illustrating the broader utility of Feature Gates for selectively displaying product features based on criteria like user location, which aligns with GDPR cookie consent requirements. The flexibility of Feature Gates allows for real-time updates and controlled feature launches without deploying new code, making them useful for time-sensitive events. This anecdote highlights the versatility and strategic application of Statsig’s tools while underscoring the value of internal experimentation to refine product features.