Vercel, a platform designed for developing, previewing, and shipping modern web experiences, offers seamless vertical integration from developer experience to edge delivery through advanced development tools and a serverless cloud environment. In partnership with Statsig, a leading experimentation and feature management platform, Vercel has introduced Edge Config, an ultra-low latency data store that allows for real-time feature flag and experimentation configuration updates. This integration enables Vercel users to access Statsig's server SDK at the edge, facilitating rapid feature management without network requests, resulting in reduced latency, improved reliability, and lowered infrastructure costs. The collaboration enhances end-user experiences by enabling faster website load times and decreased cumulative layout shift, with no additional cost for users who integrate the platforms. Additionally, the text touches on the evolution of web experience platforms, significant experimentation practices, and insights from industry leaders like Ronny Kohavi and Allon Korem, highlighting the importance of a robust experimentation culture and infrastructure.