Statsig, an early-stage startup, emphasizes the importance of establishing a strong company culture by crafting specific company values that incorporate tradeoffs and avoid generic statements. The company chose four core values to ensure memorability and practical application, encouraging questioning and change when things don't make sense, focusing on outcomes rather than effort, empowering employees to overcome obstacles, and ensuring their product resonates with builders. Statsig's culture is further enhanced by a strong experimentation ethos, drawing insights from experts on building robust A/B testing frameworks and learning from failures, which aligns with experiences at companies like Facebook and Optimizely.