Statsig + Contentful integration for CMS A/B testing

Statsig and Contentful have launched a native integration that enables users to conduct A/B tests and experiments on CMS content without engineering involvement, enhancing the ability of marketers to optimize and iterate content directly within Contentful. This integration leverages Statsig's advanced experimentation, analytics, and dashboards, providing a marketer-friendly approach that avoids performance penalties and flickering issues. The installation process involves adding the Statsig app from the Contentful Marketplace, configuring content types for experimentation, and running experiments by linking content entries to Statsig experiments. Marketers can adjust and test content variations seamlessly, with Statsig offering comprehensive analytics to measure results. Additionally, the Statsig Sidecar Chrome extension allows for no-code A/B testing on websites, broadening the scope for enhanced marketing experiments.