Company
Date Published
Author
Emma Dahl
Word count
731
Language
English
Hacker News points
None

Summary

Two sales professionals from Statsig, both former Snowflake employees, have developed an essential business technology stack comprising key tools like Sales Navigator, ZoomInfo, Outreach, and Calendly to support their sales efforts. Sales Navigator is pivotal for outreach and targeting the ex-Facebook community, while ZoomInfo provides invaluable contact data, especially for tracking personal emails. Outreach facilitates large-scale outbound activities with features for automating sequences and A/B testing, though it is less practical for account executives who focus less on cold outreach. Additionally, Calendly simplifies scheduling across different time zones, proving particularly useful for international collaboration. Seamless.ai complements ZoomInfo by predicting emails for small-to-medium businesses, offering robust coverage when used together. The narrative also touches on the importance of experimentation in Statsig's culture, with references to A/B testing and insights from industry experts like Ronny Kohavi and Allon Korem.