February was a significant month for feature flags, as Statsig introduced a new free feature management offering and explored its importance in product development and optimization during a virtual meetup. This event featured insights into customer use cases, the history of Statsig's SDK architecture, and expert discussions on the workings and best practices of feature flags. Statsig's product manager, MA Seger, and Engineering Lead, Tore Hanssen, highlighted the unique aspects of their Feature Management offering and shared how customers are creatively evolving the platform. Additionally, the meetup delved into CUPED, an innovation designed to enhance experiment speed and reduce bias, with insights from Ronny Kohavi and Allon Korem on fostering a robust experimentation culture. The changing landscape of A/B testing, from the early dominance of Optimizely to transformative strategies at Facebook, was discussed, along with personal experiences at Statsig that emphasize its dynamic and collaborative culture.