Statsig, originally a tool for managing A/B tests and experiments, has evolved into a comprehensive suite of tools utilized by diverse companies for sophisticated experiments, prompting a significant rebranding effort to align its visual identity with its core values of fun, experimentation, and trustworthiness. As Statsig's customer base and audience grew, the company focused on creating a recognizable and consistent brand across various media platforms, utilizing new colors, typography, and iconography to reflect its essence. This rebranding aims to provide a cohesive visual standard for all company assets while continuing to evolve with future growth and changes. The process involved extensive effort from the brand design team, emphasizing continuous learning and adaptation as the company advances. Statsig remains committed to fostering a strong experimentation culture, drawing insights from industry leaders, and maintaining a brand that users can trust across all interactions.