Introducing our new brand identity and the Slate design system

Statsig, founded in 2021 by former Meta engineers, aims to transform software development through a comprehensive platform that integrates data-driven decision-making for various stakeholders. As the company expanded, it identified the need for a scalable brand identity that aligns with its vision, leading to a strategic redesign emphasizing simplicity, scalability, clarity, and authenticity. The new brand identity includes a refreshed logo and the introduction of the Statsig Slate design system, which draws inspiration from whiteboards and blueprint grids, embodying collaboration and creativity. This system features a minimal color palette with dynamic RGB accents and incorporates Staticons and Scribbles, reflecting the company's culture and enhancing its visual identity across all touchpoints. The redesign, built in Figma, aims to support internal teams and align with the company's robust product offerings, ensuring a cohesive brand experience as Statsig continues to grow.