In the process of developing and launching AI products, companies face challenges such as AI hallucinations, unpredictable behavior, and ethical risks, as exemplified by Statsig's experience with their chatbot. The push to integrate AI into business models is strong, but the complexities of implementation, high costs, and the need for cross-stack integration pose significant hurdles. Feature flags are highlighted as a critical tool for managing AI product launches, allowing developers to control user access and conduct private testing before public release, thereby mitigating risks associated with malfunctions or high costs. Leveraging feature flags with analytics tools enables product teams to measure the impact of new features on business metrics, providing insights into user engagement and conversion rates. Additionally, feature flags serve as an instant kill switch, offering peace of mind and ensuring a controlled rollout process. Statsig's analytics capabilities further enhance this by allowing targeted testing and gradual feature rollouts, ultimately supporting safer and more effective AI product deployment.