DispatchHealth, a platform providing on-demand medical care at home, faced challenges in prioritizing high-impact product features due to outdated product development processes and technical debt. The introduction of experimentation, particularly through an A/B test of a 'Click to Call' feature, marked a fundamental shift in their approach. Although the feature aimed to improve patient conversion rates by streamlining the user experience, it unexpectedly led to increased missed patient rates, revealing critical operational and technical gaps. This outcome demonstrated the value of experimentation in identifying issues and informed future strategic decisions. Despite the initial disappointment, the experience highlighted the significance of building a robust experimentation culture and infrastructure, with support from partners like Statsig, to enhance product strategy and analytics capabilities.