5 highlights from my chat with Kevin Anderson (PM, Experimentation at Vista)

In a recent fireside chat, Kevin Anderson, Product Manager of Experimentation at Vista, shared his insights on fostering an experimentation-driven product culture. Having extensive experience in the field, Kevin discussed how experimentation has expanded beyond just conversion rate optimization to becoming integral to product development, aided by vendors democratizing big-tech tools. He emphasized reducing friction in experimentation processes by maintaining transparency and open communication, as demonstrated by Vista's public Slack channels and accessible data projects. Kevin highlighted the significance of running numerous experiments to improve quality, advocating for leveraging third-party tools over in-house development to expedite progress. Additionally, he challenged the notion that C-suite support is mandatory for successful experimentation, suggesting that identifying champions within cross-functional teams can drive impactful results without top-down directives.