2 Events, 2 Audiences, 2 Tones. 1 Statsig.

Statsig's recent out-of-home advertising campaign at Austin–Bergstrom Airport creatively capitalized on the consecutive F1 Grand Prix and EXL 2025 events to showcase its brand. A small, agile Brand and Marketing team executed the campaign in just two days, featuring two distinct segments that maintained the core message of helping product teams move faster. The F1 segment used AI-generated visuals and playful language to capture the excitement of the race, while the EXL segment focused on clarity and precision to appeal to a crowd of product and experimentation leaders. This campaign demonstrated Statsig's ability to adapt its brand identity to different themes while maintaining a consistent message, highlighting both creative agility and effective cross-functional collaboration.