A single source of truth

The concept of a "single source of truth," where all of a company’s data is centralized in one location, has been marketed by technology vendors such as Snowflake, SAP, and Oracle as an ideal solution for businesses to fully understand their operations. However, this approach is criticized for being impractical and costly, as it often results in outdated data by the time it is centralized and fails to accommodate the immediate insights needed for modern businesses. Instead, Starburst offers a platform that allows data to remain in its original location, providing a secure yet flexible means of accessing and querying data without the need for centralization. This approach facilitates rapid data access, compliance with data privacy laws, and enables engineers and analysts to focus on more critical tasks, challenging the traditional centralized data architecture promoted by legacy vendors.