When to Use SSOJet vs Auth0 vs WorkOS: A Decision Framework by Company Stage
Blog post from SSOJet
Optifai's 2026 B2B SaaS ACV benchmark reveals the critical role of company stage in selecting an enterprise SSO tool, as median annual contract value significantly increases from seed stage to when a company surpasses $100M in ARR. As enterprise deals grow, buyers demand advanced protocols like SAML, OIDC, and SCIM, making the decision between SSOJet, Auth0, and WorkOS crucial. These tools all support the necessary protocols, but differ in pricing models, integration efforts, and suitability at various company stages. SSOJet offers per-connection pricing with an unlimited option at scale, making it suitable for growth and scale-stage companies. Auth0, with its per-MAU pricing and enterprise connection caps, is ideal for teams needing comprehensive CIAM features but can become costly as enterprise connections increase. WorkOS appeals to developer-led teams with predictable, flat per-connection pricing, though it scales linearly until volume discounts apply. The choice largely depends on the number of enterprise customers and the desired pricing structure as the company grows, emphasizing the importance of matching the right tool to the correct stage to avoid future financial burdens.
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