Passkeys for B2B SaaS: What Enterprise Customers Actually Need

As of 2024, passkey authentication has expanded to over 15 billion accounts, primarily in consumer apps like Apple ID and Google accounts, but enterprise adoption, particularly in B2B SaaS, remains limited due to the complex integration requirements with enterprise identity providers such as Okta and Entra ID. While consumer passkey flows are straightforward, enterprise implementations must navigate provisioning, auditing, and revocation of credentials, often necessitating compatibility with existing SSO frameworks like SAML or OIDC. Enterprises are drawn to passkeys for their phishing resistance, with hardware-bound passkeys preferred in regulated industries due to their security advantages. For B2B SaaS products, it is often more practical to defer passkey management to the customer's IdP rather than building a proprietary infrastructure. Successful deployment requires understanding the customer's existing identity governance framework and ensuring seamless integration with their IdP, which typically manages passkey authentication through standard OIDC/SAML flows.

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