Okta Workforce Identity vs Customer Identity: What SaaS Vendors Need to Know

In May 2021, Okta acquired Auth0 for approximately $6.5 billion, creating two distinct identity products under the Okta brand: Workforce Identity Cloud (WIC) and Customer Identity Cloud (CIC). WIC, which is designed for managing a company's employees and contractors, provides features like single sign-on, multi-factor authentication, and lifecycle management. In contrast, CIC, which is essentially the rebranded Auth0, focuses on customer identity and access management (CIAM) for external users of an app. This distinction is crucial for SaaS vendors, who typically interact with WIC to integrate their applications into a customer's existing employee login system without needing to purchase CIC. The two products operate on shared infrastructure but maintain separate dashboards, APIs, SDKs, and billing, which can lead to confusion. A solution like SSOJet can facilitate integration with enterprise customers by accepting Okta Workforce connections without altering existing user login systems, allowing SaaS vendors to efficiently manage enterprise connections without extensive custom development.

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