Auth0 for Enterprise SSO: Strengths, Limitations, and Pricing Reality

Auth0 is a well-regarded Customer Identity and Access Management (CIAM) platform, particularly strong for consumer-facing applications, but its enterprise Single Sign-On (SSO) pricing model poses challenges as companies scale. Auth0 charges based on both monthly active users (MAUs) and the number of enterprise identity provider connections, which can become costly when enterprise SSO needs grow faster than revenue per user, as the cost applies to the entire MAU base rather than just SSO users. The platform's strengths include its breadth of features, such as B2C consumer login, social connections, and extensibility through Auth0 Actions and the Marketplace. Okta's acquisition of Auth0 has bolstered its enterprise compliance capabilities, though it retained the same pricing model. An alternative, SSOJet, offers a complementary solution by serving as an overlay for enterprise SSO needs without affecting the overall user base pricing, making it a viable option when enterprise SSO is critical for closing deals. Ultimately, the choice between upgrading Auth0 and adding SSOJet depends on a company's specific identity complexity and needs.

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