Automatic speech recognition (ASR) can improve media companies' value far beyond acceptably accurate captioning when combined with artificial intelligence (AI) innovations. The growing preference for video content has led to a devaluation of audio, making captions essential for audiences who are accustomed to seeing them. AI media captioning has become accessible to smaller budgets, but many product teams still approach it as a cost-cutting measure rather than an opportunity to add value. Speech Intelligence combines ASR with capabilities powered by large language models (LLMs), enabling features like translation, summarization, and sentiment analysis. To unlock the full potential of Speech Intelligence, foundational accuracy is crucial, ensuring that ASR models can capture and understand different dialects, accents, and demographics accurately. By leveraging Speech Intelligence, media companies can deliver platforms that delight their partners, add real value, and stand out in a rapidly changing market.