Generative AI has the potential to accelerate business goals by applying AI technologies, but organizations need to be adaptable to this change. To adopt AI at scale, one must prove the opportunity, develop an innovation strategy, and build confidence within the organization. EasyJet Holidays successfully implemented Generative AI using Chat GPT as a chatbot to improve efficiency and create engagement, reducing customer response time from 22 minutes with humans to under 5 minutes with AI. However, the use of AI also raises concerns about its impact on humanity, and it is essential to consider inclusion and ensure that the benefits are shared by all. Conway's Law emphasizes the importance of generalists having a bird's eye view to find new solutions, and real-time translation technology is being showcased to demonstrate accuracy and speed. The future of AI holds immense potential for innovation, but it is crucial to navigate its challenges and ensure that its benefits are equitably distributed.