Caption Chaos | Hilarious Times Captions Got It Wrong

The internet has seen numerous captioning fails, often due to human errors or inaccuracies in automatic speech recognition (ASR) technology. These mistakes can harm a brand's reputation, limit accessibility and inclusion, and reduce viewer engagement. However, investing in accurate captions is crucial for promoting digital inclusion and enhancing user experience. Technology, such as real-time ASR and machine learning, can help mitigate errors and ensure timely and synchronized captions, thereby elevating brands to the next level of accessibility and inclusivity.