ISO 27001 is a certification that demonstrates a company's data security measures are adequate, allowing organizations to manage sensitive information such as financial data and intellectual property securely. Earning this certification provides tangible benefits, including visible proof of data security, encouraging ongoing focus on security, and joining a globally recognized community of secure businesses. By obtaining the ISO 27001 certification, companies can demonstrate their commitment to protecting customer data, reducing the risk of breaches, and increasing customer trust and retention.