SonarQube/SonarCloud offers a clean code strategy through rules, Quality Profiles (QP), and Quality Gates. Rules are basic elements of QPs for each language, with built-in default profiles available or the option to customize. Quality Profiles determine which rules are active during analysis, while Quality Gates set acceptance criteria and dynamically update to provide a pass/fail recommendation. The Quality Gate is used in new code periods and pull/merge requests, ensuring actionable metrics are relevant to code quality and security. Proper QP maintenance involves understanding customization options (copy or extend) and considering the impact on the development team. An effective code quality practice should become second nature and integrate into the team's workflow, with a clear Go/No-Go signal provided by the Quality Gate. Establishing a common code quality playbook is essential for transparency and adherence among team members.