Start on the Right Before Shifting-left

Improving data quality requires collaborative efforts across teams, rather than assigning blame to upstream data engineering or software engineering teams for errors. To enhance data quality, it is crucial to engage in cross-team communication and adopt a shift-left strategy, which involves capturing business requirements early and implementing circuit-breakers for data and code releases using tools like Airflow and Github. This approach emphasizes the importance of involving customers in setting data quality requirements and service level objectives (SLOs), thereby allowing data producers to focus on what truly matters. Soda offers a no-code interface within Soda Cloud that empowers data product teams to collaborate with customers in defining data quality checks and introduces Data Contracts to manage data governance from start to finish. Integrating Soda into both orchestration tools and continuous integration processes helps prevent the propagation of bad data and code. To experience Soda's capabilities, new users are encouraged to register for a Soda Cloud account or consult with experts, while existing users can sign in to explore the platform's features, including no-code checks and data contracts.