Data Quality Is a Team Sport: How 2K Went From 0 to 2,000 DQ Checks

In a transformative shift, 2K Games evolved from having no automated data quality checks to implementing nearly 2,000 checks across approximately 1,000 datasets within a year, achieving a 95% data quality service level agreement (SLA) with rapid alerts. This evolution was driven by an organizational shift rather than a new tool, emphasizing shared responsibility for data quality across six teams within the organization. Key strategies included assigning named owners to each dataset, establishing data contracts between data producers and consumers, and developing per-studio scorecards to measure and improve data trustworthiness. This proactive approach, which integrates data quality into the architecture and uses self-service checks, shifts the focus from detection to prevention, catching issues before they affect business operations. By embedding data quality responsibilities into the daily workflow and leveraging tools like Soda for automation, 2K Games has significantly improved its data handling processes, turning data quality into a visible and owned cultural component with quantifiable metrics for trust.