Socure to Acquire Effectiv: The Market’s First Unified Identity, Fraud, AML and Risk Decision Engine

Socure announced an agreement to acquire Effectiv, a real-time risk decisioning platform founded in 2021 by fintech veterans who previously developed risk systems at companies including PayPal, Google, and Walmart. The acquisition is intended to combine Socure’s identity verification, fraud, and know-your-business capabilities with Effectiv’s developer-friendly orchestration platform, enabling customers to integrate Socure and third-party tools, create decision rules, conduct A/B testing, manage cases, and incorporate custom machine-learning models through a centralized interface. Socure says the combined platform will extend its services beyond account onboarding to areas such as login, payments, account recovery, authentication, transaction monitoring, and anti-money-laundering workflows, while reducing reliance on fragmented point solutions. Effectiv’s team will join Socure and lead platform product, technology, data science, and go-to-market efforts as the company seeks to expand its enterprise and midmarket offerings.

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