The market value of tools that help create software is growing with the trend of businesses becoming digital-first, as all industries are shifting towards technology to drive success. Cloud adoption is also on the rise, disrupting the IT market and requiring a shift from hardware-oriented solutions to application security ones. The need for cybersecurity is only expected to grow as attacks become more sophisticated, but simply pouring money into it does not solve the problem. Developers play a crucial role in securing digital applications, and with the right tools and mandate, they can build security and stay ahead of attackers, making developer security a vast market that needs investment and acceleration.