SDR Series: Meet our North America team

Snyk’s North American SDR organization, with teams in Boston and Denver, is presented through the experiences of Boston-based Senior SDR Ally Sirois and Sales Development Manager Joe MacInnis. Sirois describes moving from marketing into sales after gaining experience with lead generation, Salesforce campaigns, and events, and says Snyk hired her based on ambition, learning potential, and alignment with its “One Team” value despite her lack of direct sales experience. She characterizes the SDR role as a strategic, research-driven prospecting position that serves as an early point of contact for customers, supported by collaboration, recognition, coaching, and visibility into career paths across sales, customer success, marketing, and other functions. MacInnis, who began in door-to-door sales and entered software in 2019, explains that his management role focuses on helping SDRs, including those without prior sales experience, ramp quickly through individual coaching, team collaboration, and coordination with marketing and sales leadership. He emphasizes the team’s contribution to pipeline generation, its role in allowing account executives to concentrate on closing deals, and a culture centered on shared goals, adaptable coaching, professional development, and opportunities for advancement into leadership or other commercial roles.

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