SDR Series: Meet our EMEA team
Blog post from Snyk
Snyk’s EMEA SDR organization, with teams in London and Tel Aviv, is presented through the experiences of Tel Aviv SDR Jonathan Chetrit and London Sales Development Manager Paula Kanikuru. Chetrit describes SDRs as the first customer-facing contact in the sales process, responsible for qualifying inbound interest, conducting outbound outreach, understanding prospects’ needs, and generating meetings and pipeline for account executives while collaborating with marketing, sales, and technical teams. He highlights the challenges of handling rejection and meeting targets, as well as the company’s emphasis on diversity, teamwork, training, and career growth for people with or without prior technical sales experience. Kanikuru characterizes the role as a foundation for broader careers in sales, engineering, customer success, and other functions, noting that SDRs at Snyk participate beyond initial prospecting by supporting account expansion and customer relationships. She emphasizes individualized development plans, mentoring, regional and cultural alignment, peer-led onboarding, and training in products, leadership, sales tools, and customer interactions, while noting that the team recruits people from varied academic and professional backgrounds.
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