Company
Date Published
Author
Cyndi Doyle
Word count
606
Language
English
Hacker News points
None

Summary

Snyk is evolving its Global Channel & GSI Partner Program to foster deeper, more impactful relationships with partners in the rapidly evolving world of AI Security. The company aims to empower partners with resources and opportunities to build thriving businesses alongside Snyk. A shift from transactional to strategic collaborations will be made, focusing on formalized business practices and concentrated resources on key partnerships. Key enhancements include formalized go-to-market programs, optimized resale discounts, revitalized marketing development funds, strategic GTM and co-marketing planning, enhanced enablement & activation programs, exclusive benefits for Platinum and Gold partners, priority access to strategic engagements, dedicated regional partner management, and targeted marketing campaigns for platinum partners. By strengthening its partnership ecosystem, Snyk is equipping its ecosystem with the tools, resources, and support necessary to thrive in the evolving AI Security landscape, ultimately shaping a more secure digital future together.