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Celebrate International Dog Day with #DevelopersBestFriend

Blog post from Snyk

Post Details
Company
Date Published
Author
Nora Brooks
Word Count
1,209
Company Posts That Month
30
Language
English
Hacker News Points
-
Post removed?
No
Summary

Snyk’s International Dog Day campaign highlights the origins of its Doberman mascot, Patch, and connects the breed’s protective reputation to the company’s security focus. The post describes how founder Guy Podjarny and the branding team selected a friendly guard-dog concept, refined the recognizable ear-based logo, chose purple to reference security “purple teams,” and eventually adopted the name Patch. Running from August 22 to 27, the 2022 campaign includes a social-media sweepstakes for a custom dog sketch and encourages participation through the #DevelopersBestFriend tag. Snyk Impact also planned a $10,000 donation to Humane Society International and matching donations for eligible employee contributions to eight animal welfare and guide-dog organizations worldwide.

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