At Snyk, the company aims to make the digital world a safer place by ensuring that customers trust their ability to protect and secure their data and privacy. Digital Trust is a constant challenge in today's time of heightened user awareness around privacy and security. To demonstrate Digital Trust, companies must think beyond compliance exercises and focus on leadership and accountability, as well as changing behavior through training, celebration, and champions. Snyk has implemented various measures such as talking about it, celebrating employees who raise security or privacy issues, leading from the top, using donuts to foster good security habits, and empowering privacy champions to spread awareness in their teams. By making people care deeply about Digital Trust, companies can build a culture of continuous compliance and innovation responsibly and safely.