The concept of asset-first application security is an approach that views security through a business lens, securing all assets based on their intended purposes. This approach involves three steps: mapping assets to understand what's within the AppSec team's purview, looking at issues through the map's context, and prioritizing security controls based on this deep, contextual information. An asset-first approach simplifies AppSec by meaningfully quantifying risks rather than chasing down vulnerabilities solely based on severity levels. It provides benefits for executives, application security teams, and developers by empowering them to identify gaps in visibility and tool coverage, find business-critical assets, and assign automatic prioritization to them. The approach also enables developers to tackle security issues in context, making it less overwhelming and allowing them to speak in a unified language about security. Additionally, an asset-first approach can be achieved through application security gap analysis, which involves inventorying assets, understanding existing controls, measuring success, and performing a gap analysis to identify areas for improvement. Snyk's ASPM approach aggregates, correlates, and assesses security signals throughout the software development lifecycle, empowering developers to work fast and stay secure by prioritizing issues based on business context and potential risk.